Web 2.0 policy documents & strategies in higher education

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Contents 1 Introduction 1.1 Web 2.0 documents - action plans, strategic planning, visioning documents 1.1.1 A to I 1.1.2 K to Z 2 References

Introduction

See also LIBR 559M glossary on social media, LIBR 559M - Course Resources and Social media policies

Web 2.0 documents - action plans, strategic planning, visioning documents

A to I

• Barnes C, Tynan B. The adventures of Miranda in the brave new world: learning in a Web 2.0 millennium. ALT-J Research in Learning Technology. 2007;15(3):189-200.
  • implications of web 2.0 technologies are described for university teaching and learning.
  • latest generation of undergrads live in a web 2.0 world; have new service expectations; increasingly dissatisfied with teacher-centred pedagogies.
  • to attract and retain students, universities will need to rethink operations; new social technologies mean universities have the chance to create a new generation of student-centred learning environments, to realize the idea of a University 2.0.
  • discussion draws upon a fictional character to capture possible futures of a brave new world.
• [Blowers H. Its Not About Us: Exploring Social Media Strategies in Libraries - Presentation Transcript]
  • Blog: http://librarybytes.com/
  • http://www.slideshare.net/hblowers/its-not-about-us-exploring-social-media-strategies-in-libraries-presentation
• Braly MD, Froh GB. Social bookmarking in the enterprise. 2006
  • recommends better governance and practice policies to document secure and acceptable use of social networks and online communities;
  • starting point is building on existing policies such as acceptable use of Internet
• Chua et al. Prevalence and Use of Web 2.0 in Libraries. Lecture Notes in Computer Science 2008
  • see http://dl2.cs.ui.ac.id/v3/wp-content/uploads/2008/12/web20inlibraries.ppt
  • libraries are undergoing fundamental paradigm shifts in how they see users and how they offer services
  • thrust is on exploiting web and 2.0 applications to engage users in developing new library services and building community
  • paper investigates prevalence and use of web 2.0 applications on 90 websites of libraries from North America, Europe and Asia.
  • findings reveal all three categories of web 2.0 applications, namely, those that support information push/pull, retrieval, and exchange, have been adopted in libraries across the three regions, with libraries in North America leading their European and Asian counterparts.
  • ways in which individual web 2.0 applications have been used are also detailed.
• Franklin T, van Harmelen M. Web 2.0 for Content for learning and teaching in higher education. 28 May 2007
  • excellent discussion on page 11 of U.K. universities' use of web 2.0
  • web 2.0 tools demand institutional responses at policy and strategic levels.
  • only one U.K. university has reached stage of recording web 2.0 related policy and strategy.
• Freire J. Universities and Web 2.0: Institutional challenges.
  • emergent driver changing learning and organizational paradigms; however, universities have not adapted to networked society; reasons include rejection by users and students of web 2.0, lack of incentives to use, institutional aversion to innovation
  • two main fears around web 2.0; criticism that web 2.0 subverts traditional models of knowledge production and the control and power of IT departments;
  • adoption of web 2.0 is a complex process confronting technological, managerial and human barriers
  • adaptive strategy can be developed based on other educational organizations, learning from early adopters and from other successful projects;
  • organizational websites should be designed as open platforms for knowledge creation and sharing, both among members of the internal community and with the participation of external users.
• Havenstein H. IT is a key barrier to corporate Web 2.0 adoption, users say. ComputerWorld. 2007
• Hipwell S. Universities must adopt Web 2.0 Computer Weekly December 2008.

K to Z

• Joint N. The Web 2.0 challenge to libraries. Library Review 2009 58 3 167 - 175
  • issues surrounding Web 2.0 technologies and relevance to libraries by discussion and examples from library practice.
  • all libraries need to have web 2.0 strategies to promote services, but will need to devise solutions to specific problems as part of strategy.
  • includes range of Web 2.0 platforms on offer and authentication and workload issues; single, unified library system-based approach is offered as viable alternative to using disparate external services
  • paper does not resolve difference between a multi-platform Web 2.0 strategy and the single, unified library system; preference for the systems-based approach is suggested
  • article offers two alternative Web 2.0 strategies and range of options for librarians interested in pursuing Web 2.0 services, facilitating successful service enhancement in library.
• Kent PG. Enticing the Google generation: Web 2.0, social networking and university students. In: 29th Annual IATUL Conference, 21-24 April 2004, Auckland, New Zealand. and 2008 ppt presentation
  • library systems are being enhanced to include web 2.0 functionality; universities and their libraries are establishing a presence in social network sites (eg Facebook, YouTube).
  • paper analyses these trends, takes stock in university library environment and questions strategy and planning behind them.
  • are we responding in an ad hoc manner, is a presence required in all environments, do students want us in their space and how do we best allocate our energies and resources?
  • risks, policy questions and institutional strategy needs associated with Web 2.0 technologies?
  • early Web presence of many organisations sprang up in a haphazard and un-coordinated way due to the efforts of early adopters or innovators.
  • in same way pockets of Web 2.0 have emerged from academic and support areas; limited support or expertise available from corporate areas with a focus on existing systems;
  • decisions to proceed with implementing web 2.0 applications may be opportunistic and outside usual project governance processes.
• Kidd TT, Chen I. Wired for Learning: An Educator's Guide to Web 2.0. IAP, 2009
  • In Wired for Learning: An Educators Guide to Web 2.0 there is tremendous potential for addressing the needs of students, teachers, researchers, and practitioners to enhance the teaching and learning experiences through customization, personalization, and rich opportunities for networking and collaboration.
  • clarifies and presents web 2.0 for teaching and learning to meet educational challenges of students in diverse learning setting;
  • encourages teachers to think differently about technology's potential for strengthening students' critical thinking, writing, reflection, and interactive learning.
• http://www.educause.edu/LibraryDetailPage/666?ID=ERS0703 Lindstrom P. Securing web 2.0 Technologies. EDUCAUSE Center for Applied Research. 2007]
  • Web 2.0 applications, especially client-side processing, Extensible Markup Language (XML) syndication, mashups and shared content, and social networking, bring unique vulnerabilities to institutional environments.
  • This Burton study clarifies the attack objectives and techniques that must be specifically defended against as risks increase and the role of application security in risk management.
• Linh NC. A survey of the application of Web 2.0 in Australasian university libraries. Library Review 2008
  • provides overall picture of web 2.0 technologies in Australasian university libraries
  • focus on what types of technologies were applied in libraries, purposes and features
  • two-thirds of Australasian university libraries deployed one or more Web 2.0 technologies. Only four Web 2.0 technologies were used for specific purposes and with some basic features. The general Web 2.0 application indexes were still low as the mean application index was 12 points and the highest index was 37 points (out of 100).

• Lomax P. Web 2.0 strategy: 10 tactics for web 2.0 success.
• Michigan State Information Technology Future Web. Strategic Plan. 2006
• Rogers, Curtis R. Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users. June 2009
  • academic and public libraries in the United States use web 2.0 and social media to enhance services to patrons, concentrating efforts on blogs, open source content management systems such as Joomla and Drupal, MySpace and Facebook, and chat services such as Meebo to answer reference questions.
  • private sector industries that use Web 2.0 tools for marketing and public relations should be closely studied by librarians.
  • Fifty-seven percent of respondents to New Media, New Influencers and Implications for Public Relations by the Society for New Communications Research stated, “Social media tools are more valuable to activities as more customers and influencers use them.”
  • research includes review of statistics about web 2.0 tools, highlights importance of why libraries need to understand how the private sector uses tools, illustrates specific applications for their use in academic and public libraries, and presents survey findings.
• Shuen A. Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
• Steele K. Conecting with the Facebook generation: social media strategies for web 2.0. Academica Group. 2008
  • 2008 AARAO Conference, “Diverse Perspectives: A New Generation of Students,” June 4-6 2008
  • Web 2.0 is old hat for today’s high school students; use streaming video, photo-sharing on Flickr, three-dimensional experience of virtual worlds like Second Life, and always-on friendships via Twitter and Facebook.
  • What should guidance and admissions professionals know about social media, and how can they leverage social networks as a potentially powerful channel for communicating with a new generation?
  • real potential of Web 2.0 for PSE recruitment is more than video, podcasts, blogs or online campuses; power of social media lies in the exponential impact of viral marketing campaigns, peer referrals, and interactive conversations with young people, mediated by their choice of technology;
  • new, bidirectional channels demand whole new ways of thinking about communications strategy.
  • Steele provides overview of social media trends as they affect guidance and admissions professionals, summary of new technologies, preliminary research from Academica Group’s UCAS™ Applicant Study and its pioneering “SkoolPool” Facebook application
  • examples of innovative and effective social media strategies from a range of sectors.
• Web 2.0 and libraries. Action plan.
• Webb M. Developing a web 2.0 strategy. Slideshare.net presentation and recording
• Xavier University's Web 2.0 Strategy: The Virtual Learning Commons

References

• ARL - Library 2.0 Initiatives in Academic Libraries wiki http://www.acrl.ala.org/L2Initiatives/index.php?title=Main_Page
• James Grimmelmann. 2008. "Facebook and the Social Dynamics of Privacy" The Selected Works of James Grimmelmann.
• Social Media Strategy http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440
  • Vanina Delobelle, PhD http://www.vaninadelobelle.com May 2008