Web 2.0

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  • Updated.jpg This entry is out of date, and will not be updated, February 2018


See also Collaboration 2.0 | Grey data ("hard to find" data) | Social media filter | Social media portal | Top Social Media Sites in Medicine | What is social media?

Few concepts in information technology have created as much disagreement as web 2.0. In 2017, the more commonly-used social media and social networking have more or less replaced the phrase. The suffix "2.0" has been applied to characterize a number of information trends; however, the notion of being 2.0 suggests that someone is social media-literate and uses tools such as blogs, wikis, podcasts and RSS (to name a few). To see the concepts associated with web 2.0, click the Web 2.0 Graph. One reason why social media creates such vocal debate is that the tools do not challenge communication practices as much as our beliefs about communication. Part of this is how we feel we should be communicate with other people. In the same way that online learning challenges physical classrooms, social media tools challenge traditional or legacy media systems like television, telephone and snail mail - oh, and face-to-face communication.

What is web 2.0?

Web 2.0 focuses on interactions between two (2.0) or more people via social media. As such, it is different from the early web (1.0) because ideas and knowledge are more easily shared. We have begun to see the changes that distributed information-sharing is having on biomedical publishing and collaborative research. The tools of web 2.0 are important to doctors because they promote evidence-based medicine from mobile devices. Other trends linked to web 2.0 include role-playing games - MMORPGs such as Second Life, open access and Twitter.

What is medicine 2.0?

  • The social-networking revolution is coming to health care, at the same time that new Internet technologies and software programs are making it easier than ever for consumers to find timely, personalized health information online. Patients who once connected mainly through email discussion groups and chat rooms are building more sophisticated virtual communities that enable them to share information about treatment and coping and build a personal network of friends. At the same time, traditional Web sites that once offered cumbersome pages of static data are developing blogs, podcasts, and customized search engines to deliver the most relevant and timely information on health topics.
  • For a discussion, see Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness. J Med Internet Res 2008;10(3):e22..

See also Evidence-based web 2.0

Web 2.0 in higher education

See all Web 2.0 in higher education - Bibliography

  • How can we use web 2.0 technology to enhance our teaching and learning, and scholarly activities?
  • How do we take the health library out to the community and bring community in?
  • Determine where your library can go with social media
  • Do you have a strategic plan in place? policies? assessment-teaching & learning
    • How will you measure effectiveness? increased online influence?
  • Think about how you can do community-building by using social tools
  • Build partnerships with faculty, educators and students
  • Use partnerships, incorporate social media and web 2.0 awareness into information literacy training
  • Assess feasibility of using social media to advance “web 2.0” philosophies
    • Stress critical evaluation of social media tools
    • 100% adoption rate is impractical and undesirable
  • Rather, as librarians, find understanding of, and articulate utility and pitfalls of web 2.0 is essential
    • Develop web 2.0 service environment where communication is continuous between university community and library
    • Continue to increase functionality and usability of health libraries' web presence
    • Develop customized and/or personalized notification services


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