Social media landscape

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  • Updated.jpg This entry is out of date, and will not be updated, February 2018


See also Blogs | Information technology topics | Social media | Teaching library users | Twitter | Web 2.0 | Wikipedia

" media or web 2.0 is the use of digital media, including internet and mobile, for collaborating to create user generated content and form self organizing communities. Typical elements of a social media service include the ability to: 1) create a personal profile 2) “friend” or follow other members to subscribe to their activity streams 3) create content in the form of text, photos, audio, or video and 4) share, tag, rate, comment on or vote on content created by other members... "

The social media landscape is a complex, continually-evolving space involving hundreds if not thousands of tools. Social media refers to a set of tools that enable social interaction and the open sharing of ideas, resources and digital objects on the web. Sometimes these services are called web 2.0 tools, and comprise text, images, audio and video (among other communication gadgets).

Social media are designed to help groups involved in a task to collaborate, exchange ideas and achieve commonly-shared goals. Metcalfe's law applies to social media in that "... the more people you have in your network, the more valuable it becomes." The phenomenon of drawing on the power of networks is linked to crowdsourcing (also "wisdom of the crowd"). Some prominent examples of social media include Wikipedia (a general reference tool), Facebook and LinkedIn (social and business networking),YouTube (video sharing), Digg and Twitter (news and information sharing), Flickr and Instagram (photo sharing). Some popular social media types are blogs, wikis, Twitter and location-based services such as FourSquare and Gowalla. In addition, these social websites are increasingly accessed via mobiles, iPhone and iPad.

Social media typology from A to Z

Here is a social media typology by participant type
What is a typology? ~ "typology is literally 'the study of types' and classifying things by type; therefore, a typology is a system of classification used to group items as categories or types of information... the word is also used, in biblical studies, to denote a theory or dogma of types"
A word of caution to librarians: "...Don't use any social media to provide library service if a majority of users cannot access the tool in the first place. I would only add that you can't plan for a sustainable service using the volatile tools of the social web. Many tools are best used for short bursts of contact and communication with your user groups or for professional networking..."Dean Giustini
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