Robert Scoble

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Introduction

See also Clay Shirky | Social media landscape | Social media opinion-leaders

Robert Scoble (1965 - ) is an American blogger, technology evangelist and web expert. His blog, Scobleizer, came to prominence during his time as a technical evangelist at Microsoft. He currently works for Rackspace and the community site Building 43. He also worked for Fast Company as a video blogger. With Shel Israel, he wrote Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. His Twitter handle is: http://twitter.com/#!/SCOBLEIZER

The Economist described Scoble's influence in 2005:

“ ...[Scoble] has become a minor celebrity among geeks worldwide, who read his blog religiously. Impressively, he has also succeeded where small armies of more conventional public-relations types have been failing abjectly for years: he has made Microsoft, with its history of monopolistic bullying, appear marginally but noticeably less evil to the outside world, and especially to the independent software developers that are his core audience ..."

"Milliscoble"

In 2008, followcost.com, a website which calculates how annoying it will be to follow anyone on Twitter, invented the milliscoble unit of measurement defined as: "1/1000 of the average daily Twitter status updates by Robert Scoble as of 10:09 CST September 25, 2008." At that time, Scoble was averaging 21.21 tweets per day, so a milliscoble is 0.02121 tweets per day. A person with a milliscoble rating of 1000 will be as annoying to follow as Scoble.

Scobleizer YouTube Channel

http://www.youtube.com/user/Scobleizer?ob=0&feature=results_main

References

• Economist. Chief humanising officer. 2005-02-10. http://www.economist.com/people/displayStory.cfm?story_id=3644293. An article that describes Scoble's role at Microsoft
• Followcost.com. Robert Scoble. What's a milliscoble? http://followcost.com/about/milliscoble