LinkedIn

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Contents

Last Update

  • Updated.jpg 14 September 2016

Introduction

See also Blogs | Diigo | Facebook | Social media | Social media portal | Twitter | Web 2.0 | Wikis

LinkedIn is a social media website used by professional and business people to connect with others and share ideas and important information about the working world. THe site has also been used as a networking tool for job seekers and to indicate to others in your network your availability for employment. Professional networking sites such as LinkedIn function in essentially the same as social networking sites except that they are focused on business or professional activities. LindkedIn is the world’s largest professional network with more than ~450 million members in 200+ countries. The majority of LinkedIn's members are located outside of the United States; members did nearly 4.2 billion professionally-oriented searches on the platform in 2015. Microsoft acquired LinkedIn for $26.2 billion in 2016. A mobile version of the site was launched in February 2008, which gives access to a reduced feature set over a mobile phone. The mobile service is available in six languages: Chinese, English, French, German, Japanese and Spanish.

Advantages of using LinkedIn

One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some kind of relationship called Connections.

  • Build networks in your field; network with people outside your field
  • Discover connections of connections (second-degree connections) and those of the second-degree (termed third-degree connections)
  • Find jobs, people and business opportunities recommended by someone in one's contact network
  • Employers can list jobs and search for potential candidates
  • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them
  • Post photos and view photos of others; follow companies and receive news; save (bookmark) jobs; "like" and "congratulate" each other; see who has visited profile pages

Complete your profile

On LinkedIn, it’s important to complete your profile to the best of your ability — especially if you’re using LinkedIn for job searching or professional networking. As such, your profile exists as a summary of your professional life or career. In that sense, it's a kind of digital resume or vitae. To let you know how much of your profile you have completed, the site provides you with the “profile completeness” metric from 0-100%. The higher your completeness is, the more likely you are to appear higher up in LinkedIn's search results. When listing skills such as social media expert or health librarian, other social media experts and health librarians can see your profile and befriend you.

To ensure that your profile is 100% complete, LinkedIn recommends including the following:

  • Industry and postal code
  • Current position with description
  • Two more positions
  • Education
  • At least five skills
  • Profile photo
  • At least 50 connections
  • A summary

Professional connections

LinkedIn users can invite anyone from within their e-mail systems (whether they use LinkedIn yet or not) to become one of their connections. However, if the person responds with "I don't know" or this message is "Spam", this counts against the inviter. If too many of these responses are received, your account may be restricted or closed. To get your first “50 connections” in LinkedIn, make use of its many algorithms and data-mining features. First, do some basic searches to find some people that you know. Find the search box at the top of each page. Click the “Connect” button next to members' names to add them to your network. Send a custom message to them along with your invitation to make sure that you personalize it. Once you have made a few connections, see the “People You May Know” page. LinkedIn’s algorithm will help you to find additional contacts for your network. LinkedIn labels these connections by degree; if someone with whom you are already connected is a “1st degree” connection, some of their 1st degree connections will be shown to you as possible additions to your network.

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