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Last Update
4 March 2013
Keywords/metadata
- digital identity, presence, reputation, management and marketing
Introduction
See also Goffman's frame analysis | Information technology topics | Research Portal for Academic Librarians | Teaching library users
In this paper, I use Goffman's frame analysis and Granovetter to explore the building of my digital reputation, and some of the new roles that I have taken on as a result of being at the front and centre of social media in health librarianship in Canada. I look critically at successes, as well as mis-steps and failures, in order to recognize and seize future opportunities but also to carefully consider the cumulative impact on my identity management. I draw on examples, and examine how individual incidents have helped to shape my digital reputation both negatively and positively. In doing so, I draw on the theories of social situatedness by Varela and Vygkotsky, and Bourdieu's social theories in shaping this discourse.
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